Client: FOX Sports
Project: To honor Derek Jeter's broadcast debut on FOX, we aimed to create a memorable kit that pays a fitting tribute to The Captain. Our goal was to develop custom branding and a theme celebrating Derek Jeter's illustrious career, featuring an official Yankees baseball cap housed in a custom-designed, Home Plate-shaped box.
Role: Art Direction, Concept & Theme (Project Management and Logistics: Jack Westerkamp)
Deliverables: Logo/Identity, Enamel Pin, Packaging Design, Tune In Key Art
Note: Due to the limited number of kits produced, an actual kit was not available for photography; please watch the unboxing video; thank you!
